brand-archetype-system

# Brand Archetype System Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic. This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints. --- ## When to use - The user wants a starting point rather than designing from first principles - The user references a brand or aesthetic family they want to design near - Need to converge faster from many directions to one - The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools) - The user wants to test what a brief would look like in a different archetype ## When NOT to use - The user wants pure methodology guidance (use `brand-identity`) - The user is in early ideation needing positioning territories (use `brand-ideation`) - Defining voice for an existing brand (use `brand-voice`) - Documenting a finished brand (use `brand-style-guide`) --- ## How this composes with other skills This skill works upstream of `brand-identity` (provides starting defaults that brand-identity refines into a finished system) and parallel to `creative-direction` (archetypes can be located by position on the 4 creative-direction axes). Typical flow when this skill is invoked: 1. User provides a...