brand-identity

# Brand Identity Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic. This skill assumes a brand direction is already approved (positioning, mood, name). If not, run `brand-ideation` first. --- ## When to use - Designing a logo system - Defining a brand color palette - Choosing brand typography - Developing iconography or illustration style - Defining imagery direction (photography, illustration) - Establishing motion principles - Auditing an existing identity for cohesion or gaps ## When NOT to use - Brand direction is not yet defined (use `brand-ideation`) - Documenting a finished system (use `brand-style-guide`) - Defining voice and tone (use `brand-voice`) - Building UI components from an existing brand (use `design-standards` or `design-system`) --- ## Required inputs - The brand name and approved positioning - The mood direction (from ideation, or supplied as references) - Audience and category context - Application contexts (web, print, packaging, motion - whatever applies) - Constraints (parent brand requirements, regulatory marks, accessibility minimums) --- ## The framework: 5 elements A complete identity has five elements. Each element should reinforce the others. Inconsistency between them is the most common identity failure. ### 1. Logo system Most brands need not one logo but a system of marks for different contexts. **Components of a logo sy...