brand

Solid

Grounded brand decisions from a curated corpus — archetype, voice, naming, colour psychology, logo-style fit, messaging frameworks, archetype→type mapping. Use to ground brand strategy and identity.

AI & Automation 7 stars 1 forks Updated today MIT

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Skill Content

# brand > The grounded source for brand decisions — a **second instance of the > ADR-061 corpus-grounding layer** ([`corpus-grounding`](../corpus-grounding/SKILL.md)), > after [`design-intelligence`](../design-intelligence/SKILL.md). Branding is > the layer that *constrains* UI: the corpus grounds brand **strategy** and > **identity** decisions (archetype, voice, naming, colour, logo style, > messaging, archetype→type filter) as a **constraint set** the human confirms — > never the final brand. No forked engine; this plugs into the shared one via a > manifest. Corpus: 7 tabular CSVs under [`data/`](data/) — 12 brand `archetype`s, a `voice`-and-tone matrix, `naming` patterns, `color` psychology by industry, `logo`-style ↔ industry fit, `messaging` frameworks, and `typography`-principles (archetype → pairing-filter Grounding, the layer that upgrades [`typography-system`](../typography-system/SKILL.md) stage-2). Provenance: [`ATTRIBUTION.md`](ATTRIBUTION.md); manifest: [`data/manifest.json`](data/manifest.json). ## When to use - A brand decision needs grounding: which archetype fits, what voice/tone, how to name, which colour direction, which logo style, which messaging framework, or which type pairing-filter an archetype implies. - Before [`brand-strategy`](../brand-strategy/SKILL.md) / [`brand-identity`](../brand-identity/SKILL.md) commit to a direction — those skills consult this corpus first. - When `typography-system` needs the brand-aware (archetype → pairing-f...

Details

Author
event4u-app
Repository
event4u-app/agent-config
Created
3 months ago
Last Updated
today
Language
TypeScript
License
MIT

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