competitive-battlecard

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Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

AI & Automation 11,809 stars 1394 forks Updated 1 weeks ago MIT

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100

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90

Frontmatter 20%

70

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50

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100

Skill Content

## Competitive Battlecard Create a concise, sales-ready battlecard for use against a specific competitor. ### Context You are creating a competitive battlecard for **$ARGUMENTS**. Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. ### Instructions 1. **Research the competitor** (use web search): - Current product offerings and features - Pricing tiers and model - Target market and positioning - Recent product launches or changes - Known strengths and weaknesses - Customer reviews and sentiment (G2, Capterra, Reddit) 2. **Create the battlecard** with these sections: ### Company Overview - Founded, HQ, funding/revenue (if public) - Target market and ICP - Positioning in one sentence ### Quick Comparison | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... | ### Where We Win - [Advantage 1]: [Proof point or customer quote] - [Advantage 2]: [Specific capability they lack] - [Advantage 3]: [Better approach with reasoning] ### Where They Win - [Their strength 1]: [Our counter-positioning] - [Their strength 2]: [How we mitigate this gap] ### Common Objections & Responses | Prospect...

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Author: phuryn
Repository: phuryn/pm-skills
Created: 3 months ago
Last Updated: 1 weeks ago
Language: N/A
License: MIT

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