battlecard-generatorlisted

# Battlecard Generator Research a competitor from every public angle — website, reviews, ads, social, pricing — and produce a structured sales battlecard. The output is what a rep opens 5 minutes before a competitive deal. **Built for:** PMMs building competitive programs without a dedicated competitive intel team. The battlecard should be opinionated, not a neutral feature comparison. ## When to Use - "Build a battlecard against [competitor]" - "We keep losing deals to [competitor] — help me understand why" - "What are [competitor]'s weaknesses we can exploit?" - "Prep the sales team for competitive deals against [competitor]" - "Research [competitor] and give me competitive positioning" ## Phase 0: Intake 1. **Your product name + URL** 2. **Competitor name + URL** — One competitor per battlecard (focused > broad) 3. **Deal context** — Where do you compete? (same ICP, upmarket/downmarket, different use case?) 4. **Known win/loss signals** — Any patterns from deals you've won or lost against them? 5. **Sales team size** — Are reps technical or business-focused? (affects language level) 6. **Existing positioning** — Your one-line positioning vs this competitor (if any) ## Phase 1: Competitor Research ### 1A: Website & Messaging Analysis ``` Fetch: [competitor] homepage, pricing page, about page, product page Search: "[competitor]" "we help" OR "the only" OR "unlike" Search: "[competitor]" case study OR customer story ``` Extract: - **Hero claim** — their primary posi