competitive-battlecardlisted

# Competitive Battlecard Generate a deal-specific competitive battlecard in minutes when a competitor surfaces in an active opportunity. Sales reps get a focused, defensible playbook - not a 30-page positioning deck - that maps directly to the deal context (industry, company size, current stack) so they can respond confidently in the next call. This skill assumes you already have a working understanding of the competitor (or have run **win-loss-analysis** / **competitive-positioning**). It is the *delivery layer* - turning prior intelligence into something a rep can act on between meetings. **No external sources are queried; the skill produces the battlecard from the inputs you provide.** ## Core Principle **A battlecard is a constraint, not just a cheat sheet.** Its job is to keep reps on the messages that win and off the messages that lose - especially the ones that *feel* compelling in the moment but historically tank deals. Half the value is the "do not say" list. --- ## What You'll Get | Section | Description | |---------|-------------| | **Positioning Matrix** | Side-by-side comparison on the 4-6 dimensions the buyer actually weighs | | **Top 3 Objections + Responses** | The objections this competitor's reps are trained to plant, with battle-tested responses | | **Trap Questions** | 3-5 questions the rep can ask the buyer that are easy for *us* to answer and hard for *them* - surfaces our strengths without naming the competitor | | **Proof Points** | Customer out