competitor-pages
FeaturedCompetitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.
Install
Quality Score: 96/100
Skill Content
Details
- Author
- nowork-studio
- Repository
- nowork-studio/NotFair
- Created
- 4 months ago
- Last Updated
- 4 days ago
- Language
- TypeScript
- License
- MIT
Similar Skills
Semantically similar based on skill content — not just same category
seo-competitor
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
analyzing-content-gaps
Use when running a competitor SERP diff, asking why a competitor outranks you, building a content brief, or auditing what top-3 ranking pages cover that yours doesn't. Auto-triggers on "content gap analysis", "competitor SERP", "why does X outrank us", "what are competitors covering that we aren't", "content brief", "SERP analysis". Takes a target query + your URL, scrapes top-3 via Firecrawl, diffs entities/H2s/schema/depth/freshness/AIO presence, and ships `CONTENT_BRIEF.md` with gaps ranked by impact. Pairs with `optimizing-on-page` (fills the gaps) and `planning-topic-clusters` (when gaps span sub-topics).
competitor-content-gap-analysis
Analyze 2-5 named competitors' content (up to 20-30 URLs per competitor, sampled from sitemap or nav-crawled), map their topic coverage, and benchmark the brand's own coverage against theirs to identify three distinct gap types — content gaps (topics competitors cover that the brand doesn't), quality gaps (topics both cover but where competitor content is genuinely weaker), and intent gaps (topics with only informational coverage but missing commercial-investigation or transactional pages). Produces prioritized opportunities ranked by leverage × winnability rather than feature-parity chasing. Use this skill whenever a user asks about competitor research, content gap analysis, SERP competitor comparison, "what are my competitors doing that I'm not," adjacent-angle strategy, or when LLM Citation Audit flagged prompts locked by competitor moats where the fix is NOT head-on attack but finding adjacent winnable positions. Chains opportunistically with brand-kit.md (competitors, category), entity-topical-map.md (ca