seo-competitor

Solid

Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.

AI & Automation 4 stars 0 forks Updated 6 days ago MIT

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Skill Content

# SEO Competitor Analysis Compare a site to its competitors and find the gaps worth closing. Stack-agnostic. Tool-friendly but tool-optional. --- ## When to use - Identifying which competitors to study - Finding content gaps (topics they cover, you do not) - Finding backlink gaps (sites linking to them, not you) - Understanding why a specific competitor outranks the user - Benchmarking authority, technical posture, and content depth ## When NOT to use - Single-page optimization (use `seo-onpage`) - Initial keyword research with no competitors yet identified (use `seo-keyword` first to find them) - Auditing one's own existing content (use `seo-content-audit`) --- ## Required inputs - The user's site - 3 to 5 named competitors (or the topic area, if competitors are not yet identified) - Access to a keyword tool, a backlink tool, and any crawler If competitors are unknown, start by listing the top 10 ranking domains for the user's top 10 priority keywords. Pick the 3 to 5 that appear most often. Where competitor traffic estimation is the input you need (relative scale, channel mix, audience overlap), Similarweb MCP is the strongest source. Pair with Ahrefs (for backlink and keyword overlap) and Semrush (for SERP feature presence and SEO-PR overlap). Each platform gives a different cut of the same competitive landscape; using them together produces sharper signal than any one alone. --- ## The framework: 5 angles Competitor analysis covers five angles. Run all five ...

Details

Author
rampstackco
Repository
rampstackco/claude-skills-seo
Created
2 months ago
Last Updated
6 days ago
Language
JavaScript
License
MIT

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