programmatic-seo-playbook

# Programmatic SEO Playbook Seven plays, each proven by a company at $100M+ ARR. The skill picks the plays that fit the user's business, then produces the data model, URL pattern, page template, rollout plan and the AI-citation checks for each one. Numbers below come from the companies' own sitemaps and Ahrefs (pulled Sep 2026). Quote them, don't invent new ones. ## Process 1. **Learn the business** - product, who buys it, what data the company already owns (integrations, customers, catalog, languages, user content), CMS, and how many pages it can realistically ship per week 2. **Score the 7 plays** - for each play: do they have the data, is there search demand, does the page answer a real question (see scoring table) 3. **Pick 1 to 3 plays** - never all seven; one play done at 1,000+ pages beats seven done at 50 4. **Design each play** - entity list, URL pattern, title formula, template sections, unique data per page, internal links, schema 5. **Plan the rollout** - first 50 pages by hand-checked quality, then batches, index monitoring, and the "thin page" kill rule 6. **Set the AI-citation checks** - the query set to test in ChatGPT, Perplexity and AI Overviews, and what to change when a page ranks in Google but isn't cited ## The 7 plays | # | Play | Who proved it | Data you need | Pages built | Result | |---|------|---------------|---------------|-------------|--------| | 1 | A page for every entity in your database | Clay | Your own dataset (companies, people, prod...