seo-playbooklisted

# SEO/GEO Playbook ## The premise this playbook is built on Most people treat SEO as something applied to a site after it exists. That is backwards and it caps your ceiling. **The page surface of a site *is* its SEO strategy**, and it is an architecture decision made before the first line of code. The reference implementation behind this playbook is a browser-based media conversion tool. Functionally it is *one* engine — a single JS bundle, a single stylesheet, a router that maps a URL slug to a preset. Product necessity would justify roughly three pages. It ships **several hundred**. Nearly all of those URLs are not product. They are deliberately manufactured **search surface**. Each one is the same tool wrapped in an explanation written for one specific query. That single decision is why it competes in a brutally commoditised category. So the first question for any new site is never "how do I optimise these pages". It is: **"what is the full space of things people search for that this product can answer, and how much of that space deserves a URL?"** --- ## Routing: which mode are you in? **First: does this playbook even apply?** It is written for sites that must *manufacture* demand capture. Personal sites, portfolios and studios generally should not — they rank on brand, singular content and earned links, and a generated surface would actively harm them. Read the "When this playbook does not apply" section of `reference/00-surface-design.md` before proceeding if t