seo-growth

# /seo-growth — first-party SEO growth method **Core principle: the right move depends on whether you have data yet, and most bad SEO advice is given to the wrong one of those two situations.** A site with no rankings and a site with a breadwinner page need opposite behavior. Advice that ignores which you are in is how efforts stall despite consistent output. Distilled from two content properties run in production and the Search Console reads that produced each rule. This is **a first-party method**: narrower than a general playbook, and more trustworthy for it. Every rule traces to the failure or result behind it in `references/why-these-rules.md`. Absolute traffic figures are withheld; the ratios and thresholds are as observed. ## The two playbooks | You are here if… | Playbook | Read | |---|---|---| | No rankings, no authority, <100 clicks/mo, possibly no content | **A — Cold start** | `references/cold-start.md` | | GSC has real rows: something ranks, something earns clicks | **B — With data** | `references/with-data.md` | **Diagnose per cluster, not per site.** A mature site opening a new territory is in Playbook A for that territory and Playbook B everywhere else — and that combination is the strongest position in the method. **Playbook A in one line:** you cannot win an established term from zero authority, so hunt an emerging one, ship ONE page, and let day-7 / day-21 decide whether it was real. **Playbook B in one line:** your own GSC already knows which page s...