competitor-ad-intelligence

# Competitor Ad Intelligence Scrape competitor ads from Meta and Google, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays. **Core principle:** A competitor's ad portfolio is a window into their growth strategy. Long-running ads reveal what converts. New ads reveal what they're testing. Landing pages reveal their positioning bets. The best ad creative teams start with evidence from what's already working, then differentiate. ## When to Use - "What ads are my competitors running?" - "Tear down [competitor]'s ad strategy" - "Find new creative angles for our paid campaigns" - "Reverse-engineer [competitor]'s paid funnel" - "What hooks are working in [our space]?" - "Audit the ad landscape before we launch" - "Find weaknesses in [competitor]'s ad strategy" - "What format — video, image, carousel — is dominant in our category?" ## Phase 0: Intake Gather from the user: 1. **Competitor names + domains** (e.g., `apollo.io`, `clay.run`) 2. **Your product/domain** — for comparison framing 3. **Channels:** Meta only, Google only, or both? (default: both) 4. **Depth level:** - **Standard:** Ad scrape + creative analysis + landing page analysis - **Deep:** Standard + historical comparison + funnel reconstruction + counter-plays 5. **Product category** — helps frame analysis 6. **Known competitor landing pages?** — any URLs already spotted in their ads ...