ads-competitorlisted

# Competitor Ad Intelligence ## Process 1. Identify target competitors (from user input or industry analysis) 2. Read `ads/references/benchmarks.md` for industry CPC/CTR/CVR baselines 3. Research competitor ad presence across platforms 4. Analyze ad copy, creative, and messaging themes 5. Estimate competitor spend and keyword strategy 6. Identify gaps and opportunities 7. Generate competitive intelligence report ## Data Sources ### Free Intelligence Sources | Source | Platform | What You Can Find | |--------|----------|------------------| | Google Ads Transparency Center | Google | Active ads, formats, geo targeting | | Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range | | LinkedIn Ad Library | LinkedIn | Active ads from company pages | | TikTok Creative Center | TikTok | Top ads, trending creative, hashtags | | Microsoft Ads | Microsoft | Limited — use auction insights | ### Google Ads Auction Insights Available from the user's own Google Ads account: - Impression share vs competitors - Overlap rate (how often you compete) - Outranking share (who wins more often) - Top of page rate and absolute top of page rate - Available for Search and Shopping campaigns ### Platform-Specific Research #### Google - Ads Transparency Center: search by advertiser name or domain - Search for competitor brand terms to see their ads live - Auction Insights for impression share comparison #### Meta - Ad Library: filter by advertiser, country, platform (FB/IG),