pricing-strategy

# Pricing Strategy Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does. ## Core Capabilities - **Three pricing axes (in order)** — lock the value metric (how it scales), then packaging (what's in each tier), then test the price point (the number). Most teams skip to price point; that is backwards. - **Value metric & tier design** — select a metric that scales with customer value and is hard to game; architect Good-Better-Best tiers with deliberate feature allocation and naming. - **Value-based pricing** — price inside the corridor (above the next-best alternative, below perceived value), at 10-20% of documented value delivered. - **Pricing research** — Van Westendorp, MaxDiff, competitor benchmarking, willingness-to-pay interviews. - **Pricing page, price increases & competition** — page design (above/below fold, annual toggle), price-increase playbook (strategy, timeline, comms, impact), competitive positioning and health diagnostics. ## Use when - The user asks to "design pricing", "set prices", or "choose a value metric" - Pricing tiers need to be restructured (Good-Better-Best, add/remove tiers, repackage features) - A price increase is planned a...