pricing-strategylisted
Install: claude install-skill brainAlly/pm-cortex
## Pricing Strategy
Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.
### Context
You are developing a pricing strategy for **$ARGUMENTS**.
If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.
### Instructions
1. **Understand the value delivered**:
- What is the core value proposition?
- What is the customer's alternative (and its cost)?
- What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
- What is the customer's willingness to pay based on that value?
2. **Evaluate pricing models** — recommend the best fit:
| Model | Best For | Example |
|---|---|---|
| **Flat-rate** | Simple products, predictable costs | Basecamp ($99/mo flat) |
| **Per-seat** | Collaboration tools, team products | Slack, Figma |
| **Usage-based** | Infrastructure, API products | AWS, Twilio |
| **Tiered** | Products with distinct user segments | Most SaaS (Free/Pro/Enterprise) |
| **Freemium** | Products with viral/network effects | Spotify, Notion |
| **Freemium + usage** | Platform products | Vercel, OpenAI API |
| **Value-based** | High-impact enterprise tools | Salesforce, Palantir |
3. **Analyze competitive pricing**:
- Map competitor pricing tiers and what's included
- Identify where your product sits (premium, mid-market, budget)
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