competitive-intel

# Competitive Intelligence Systematic competitor tracking. Not obsession -- intelligence that drives real decisions. Know competitors well enough to win against them. Do not let them set your agenda. ## Keywords competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy, market share, competitive advantage, moat, switching costs --- ## Clarify First Before generating, confirm these inputs. If any is unknown or vague, ASK — do not assume: - [ ] **Which output is needed** (battlecard, positioning map, win/loss analysis, or board summary) — each has a different template and data requirement - [ ] **Which competitors and their tier** (direct, adjacent, future) — sets tracking intensity and which competitors appear in the artifact - [ ] **Your ICP and the problem you solve** — drives the threat-classification matrix and what counts as a real competitor vs. noise - [ ] **Your actual differentiators with proof points** — the "why we win" and "killer questions" sections are worthless without concrete, evidence-backed advantages Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact. --- ## 5-Layer Intelligence System ### Layer 1: Competitor Identification #### Threat Classification Matrix | | Same ICP | D...