competitive-intelligencelisted

# Competitive Intelligence ## When This Skill Applies - Analyzing competitor products, pricing, and messaging - Building competitive positioning and differentiation maps - Conducting SWOT analysis for strategic planning - Identifying market gaps and opportunities - Monitoring competitive landscape changes ## Core Guidance ### 1. Competitive Analysis Process ``` Identify Competitors -> Gather Intelligence -> Analyze Positioning -> Map Differentiation -> Identify Gaps -> Recommend Strategy ``` ### 2. Competitor Identification | Tier | Definition | Analysis Depth | |------|-----------|---------------| | Direct | Same product, same market | Deep (pricing, features, messaging, strategy) | | Indirect | Different product, same need | Moderate (positioning, value prop, audience) | | Aspirational | Category leaders to learn from | Light (strategy patterns, innovations) | | Emerging | New entrants with potential | Monitor (funding, growth signals, tech) | ### 3. SWOT Analysis Framework | Quadrant | Internal/External | Questions | |----------|------------------|-----------| | Strengths | Internal + Positive | What do we do better? Unique resources? | | Weaknesses | Internal + Negative | Where do we underperform? Resource gaps? | | Opportunities | External + Positive | Market trends? Competitor weaknesses? | | Threats | External + Negative | New entrants? Changing regulations? | **SWOT-to-Strategy Matrix**: - S+O: Leverage strengths to capture opportunities - S+T: Use strengths t