competitor-social-research

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Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

AI & Automation 2,247 stars 25 forks Updated 2 weeks ago MIT

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Skill Content

# Competitor Social Research ## Overview Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief. ## When to Use Use this skill when the user asks to: - compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms - find what content is working in a niche - benchmark posting frequency, formats, topics, and engagement - identify content gaps or opportunities - build a social strategy from competitor research ## Workflow 1. **Define competitors and platforms** - Use provided handles/URLs. - If only company names are provided, search profiles first and confirm likely matches when ambiguity matters. 2. **Fetch profile snapshots** - Followers/subscribers - Bio/positioning - Links - Verification/public metadata 3. **Fetch recent content** - Pull comparable recent windows per competitor. - Track source URLs, dates, captions, formats, and metrics. 4. **Find outliers per competitor** - Use each account's own median baseline. - Do not compare raw views between a huge brand and a small brand without context. 5. **Analyze content strategy** - Content pillars - Formats - Hook styles - Posting cadence - Offers/CTAs - Use of founder/creator personality - Community/comment patterns 6. **Find gaps and opportunities** Lo...

Details

Author
ScrapeCreators
Repository
ScrapeCreators/social-media-research-skills
Created
3 months ago
Last Updated
2 weeks ago
Language
Python
License
MIT

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