identifying-competitors

# Competitors Find who a brand competes with, confirm the list, and hand it over. **Names and websites only.** ## Workflow ### Step 1: Check whether the competitors are already known Read `competitors.md` in `./supercmo-company`, and `brand.md` for the brand's name, website and what it sells. Where `competitors.md` already holds this brand's competitors, hand them back and stop — re-searching bills again and tells the user nothing new. Carry on where it's missing, where it's a different brand, or where the user asked to refresh. ### Step 2: Settle the brand You need **a brand name and a website**. Where you don't already have them, ask the user for whichever is missing. Do not proceed without the website. ### Step 3: Learn what the brand sells Call `url_extraction` on the website to learn what the brand sells. Skip this where you already know. ### Step 4: Find the candidates Search the web with queries like: - `alternatives to <brand>` — how buyers who already know the brand shop around. - `best <category> for <audience>` — how buyers who don't yet know the brand find the category. The search comes back with an answer and the source it drew from. Take the competitor names and websites from there. Where a query returns nothing, vary the category words and search again. **Every candidate needs a source** — the search result that named it. Don't add competitors from memory. Where search runs thin — a niche category, a non-English market — `social_research` on `meta...