positioning-audit

# Positioning Audit A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation. ## 1. Assemble the evidence Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase. If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning. ## 2. Map the current message For the brand and each competitor, record: - the audience named or implied - the promised outcome - the mechanism or category label - proof shown, if any - the next action requested - repeated phrases and empty category language Quote the source next to each finding. Mark an item "unclear" rather than filling it in from industry assumptions. ## 3. Find the credible difference Compare the maps. Look for one of three things: a proof point competitors do not show, a specific audience they ignore, or a mechanism the brand can honestly explain. Do not treat silence in a small sample as market-wide white space. Write one positioning sentence in this shape: **For [specific audience] who need [job], [brand] helps them get [outcome] through [mechanism], with [proof].** Flag any missing proof in br...