marketing-brandlisted

# Brand Voice & Positioning Audit Audit brand messaging for positioning clarity, differentiation, value framing and tone. Produces a **0-100 score**, an **A-F grade**, and **prioritized recommendations**. ## Prerequisites ```bash pip install -r requirements.txt ``` (Or, if the repo is installed as a package: `pip install -e .`) ## Procedure 1. **Run the audit** on the brand copy (tagline, homepage, about page): ```bash python -m marketing_kit.cli brand --file about.txt --format json ``` 2. **Read the output.** `details` shows `audience_signals`, `differentiation_signals`, `positioning_signals`, `value_signals`, `buzzword_count`, `you_count` and `we_count`. 3. **Summarize for the user**, ranked highest-severity first: - Is the audience named? - Is there a clear differentiator versus the alternative? - Is there a positioning statement (audience + outcome + proof)? - Is the tone audience-centric or company-centric? - Are buzzwords standing in for proof? 4. **Offer to rewrite:** - Draft a positioning line: "We help [audience] [outcome] by [differentiator]." - Replace buzzwords with concrete, verifiable claims. - Re-center copy on the reader ("you"). 5. **Re-run the audit** after changes to confirm the score improved. ## Notes - The engine scores the text you give it. Feed it your real homepage and about copy, not just a tagline, for a useful reading. - Pair with `marketing-copy` to polish the wording once the positioning is se