seo-strategylisted

# SEO Strategy ## When This Skill Applies - Developing keyword strategies and content roadmaps - Classifying search intent for keyword targeting - Planning SEO campaigns with prioritized actions - Analyzing ranking factors and competitive position - Adapting to AI search / GEO (Generative Engine Optimization) ## Core Guidance ### 1. SEO Strategy Process ``` Audit Current State -> Keyword Research -> Intent Classification -> Keyword Clustering -> Content Mapping -> Priority Scoring -> Roadmap Creation -> Execution -> Monitoring ``` ### 2. Search Intent Classification | Intent | Signals | Content Type | Conversion Potential | |--------|---------|-------------|---------------------| | Informational | "how to", "what is", "guide" | Blog, guide, FAQ | Low (awareness) | | Navigational | Brand names, product names | Homepage, product page | Medium (brand) | | Commercial | "best", "review", "comparison" | Comparison, review page | High (consideration) | | Transactional | "buy", "pricing", "signup" | Product, pricing, signup | Highest (decision) | ### 3. Keyword Research Framework **Seed Expansion Methods**: - Competitor keyword mining - Related searches and "People Also Ask" - Topic cluster brainstorming - Customer language from support/sales - Forum and community mining **Keyword Evaluation Criteria**: | Factor | Weight | Scoring | |--------|--------|---------| | Search volume | 25% | Monthly search volume | | Difficulty | 25% | Competition level (1-100) | | Relevance | 30%