blue-ocean-strategy

# Blue Ocean Strategy Framework Strategic framework for creating uncontested market space that makes the competition irrelevant, based on the simultaneous pursuit of differentiation and low cost. ## Core Principle **Don't compete in bloody red oceans. Create blue oceans of uncontested market space.** Most companies fight for share in existing industries; winners create new market space where competition is irrelevant by delivering a leap in value for both buyers and themselves. Competition-based strategy is zero-sum — value innovation creates new demand and breaks the value-cost trade-off. ## Scoring **Goal: 10/10.** Score a strategy by how many of the five Quick Diagnostic rows it satisfies, mapped to the bands below: - **9-10** — divergent strategy-canvas curve, eliminates AND creates factors, breaks the value-cost trade-off, converts non-customers, and delivers a 10x utility leap (all 5 rows). - **7-8** — value innovation is real but one gate is weak (e.g. strong divergence and cost cuts, but still chasing existing customers rather than non-customers). - **5-6** — differentiation without cost cuts, or cost cuts without a value leap: better than rivals on the same factors, not yet value innovation (2-3 rows). - **<=3** — competes on the same factors as rivals with a look-alike canvas curve: a red ocean (0-1 rows). Report the current score, which diagnostic rows fail, and the specific ERRC/Six-Paths moves needed to reach 10/10. ## Framework ### 1. Red Ocean vs. Blue...