design-and-templateslisted
Install: claude install-skill social-media-skills/skills
# design-and-templates
The reusable on-brand **template-system** skill — a **brand kit** + a small set of reusable templates + the
rules + the workflow that let a non-designer ship consistent on-brand graphics fast. The agent **designs the
system**; a **design tool** or the **image tools** produce the graphics; the **finished asset enters the
WoopSocial flow.**
## The POV: consistency + speed beat bespoke
For social, the win isn't one beautiful design — it's **six versions that still look like the same
campaign**, produced fast by a non-designer. The lever is a **small reusable template system anchored in a
brand kit**, which prevents both **brand drift** and generic **"template energy."** **Brand-kit-first makes
the first draft ~80% on-brand instead of ~20%.** The honest ceiling: tools get you **~70–80% on-brand** — a
**human eye finishes the hero work.** The agent designs the **system**; a design tool (Canva/Adobe Express/
Figma) or the image tools **produce** the graphics; **WoopSocial publishes the finished asset.**
## Read these first
1. **brand-profile** — the identity source this operationalizes.
2. the **recurring content needs** — what you actually post.
## The framework: BRAND
(Depth: `references/the-brand-framework.md`.)
- **B — Build the brand kit:** lock the tokens (colors, fonts, logo, spacing) — the consistency anchor
(brand-kit-first = ~80% on-brand drafts).
- **R — Reusable templates, a small set:** ~5–7 for the recurring formats only (quote card, carou