brand-systemlisted

# {{BRAND_NAME}} — Brand Skill ## Read this first You're producing something for {{BRAND_NAME}} — [one-line description of the company and its posture]. Your job is to make it **genuinely beautiful**. Not just on-brand. Not just compliant. **Beautiful.** A document that someone wants to share, screenshot, hold onto. The brand DNA is small: - **{{BRAND_ACCENT}}** — one accent colour, used surgically as a wayfinding accent - **{{DISPLAY_FONT}}** (display) + **{{BODY_FONT}}** (body) - **The mark** — the logo, also usable as a graphic device - **Restraint** — confident whitespace, near-black ink, white or dark canvases - **A plain, direct voice** — see `voice/voice-guide.md` That's it. Within that DNA, the compositional possibilities are enormous. Reach for them. ## Why this is a skill and not a PDF Brand guidelines are written for humans who will interpret them. A skill is written for a model that will *execute* them — and the two need different things. A PDF can say "use the brand thoughtfully." A skill can't. Vagueness produces one of two failure modes, and you will hit both before you get this right: 1. **Too prescriptive** → the model reimplements your rules literally and the output is plain. Correct-looking, lifeless. Nobody wants to share it. 2. **Too loose** → the model invents, and you get gradients, glows, six colours, and marketing-speak. The resolution is a **small set of hard rules plus explicit creative permission**. Constrain the atoms tightly. Leav