seo-content-auditlisted
Install: claude install-skill rampstackco/claude-skills-seo
# Content Audit
Inventory existing content, score it, and decide for each piece: keep, update, merge, redirect, or delete. Stack-agnostic. Works on blogs, marketing sites, knowledge bases, and product content.
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## When to use
- Inheriting a content library you did not create
- Diagnosing site-wide traffic decline
- Resolving cannibalization (two pages competing for the same query)
- Pre-migration cleanup
- Annual or semi-annual content health check
- Pruning before a redesign or replatform
## When NOT to use
- Optimizing a single page (use `seo-onpage`)
- Planning new content (use `seo-keyword`)
- Comparing your content to competitors (use `seo-competitor`)
- Site-level technical issues (use `seo-technical`)
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## Required inputs
- The site URL and access to crawl it (or a complete URL list)
- Search console access (or a 12-month export)
- Analytics access (sessions, conversions, engagement)
- A backlink tool (to identify pages with referring domains worth preserving)
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## The framework: 5 actions
For every content piece, the audit produces one of five decisions.
### 1. Keep
The page performs well, has clear intent, and needs no changes.
**Signals:**
- Top 10 ranking for its primary query
- Consistent traffic with no decay
- Healthy engagement (above-site-average time on page or interaction rate)
- Up-to-date information
### 2. Update
The page has potential but is underperforming due to fixable issues.
**Signals:**
- Page 2 ranking for high-value queries