content-strategy

# Content Strategy Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces. This skill is the strategic layer. Tactical execution sits in `content-and-copy`, `landing-page-copy`, and `email-sequences`. SEO-driven content planning sits in `seo-keyword`. This skill stitches those together into a coherent program. --- ## When to use - Planning a new content program or relaunching an existing one - Defining editorial positioning and content pillars - Building an editorial calendar - Structuring topic clusters and content hubs - Establishing content governance (review, approval, lifecycle) - Aligning content with broader brand and revenue goals ## When NOT to use - Writing specific content pieces (use `content-and-copy`) - Writing landing pages or sales copy (use `landing-page-copy`) - Writing email sequences (use `email-sequences`) - Pure keyword research (use `seo-keyword`, then return here for strategic planning) - Auditing existing content for keep/update/delete decisions (use `seo-content-audit`) --- ## Required inputs - Brand positioning and audience (from `brand-discovery` or `creative-brief`) - Business goals the content needs to serve (traffic, leads, brand authority, retention) - Existing content inventory (if any) - Keyword research output (from `seo-keyword`) if SEO-driven - Production capacity (writers, budget, cadence) If brand positioning is unclear, run...