content-strategylisted

> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you. # Content Strategy — [YOUR ORGANIZATION] Standards ## When to Use Use this skill for strategic content planning — what to create, for whom, when, and where. For drafting individual pieces, use the `content-draft` skill. ## [YOUR ORGANIZATION] Content Pillars All content ties back to the organization's core value: **[YOUR CORE VALUE PROPOSITION — e.g., "evidence-based practice that drives measurable business outcomes"].** Content should map to one or more of these pillars: | Pillar | Focus Area | Key Proof Points | |--------|-----------|-----------------| | [Pillar 1] | [topic area] | [key stats or research] | | [Pillar 2] | [topic area] | [key stats or research] | | [Pillar 3] | [topic area] | [key stats or research] | | [Pillar 4 — add or remove as needed] | [topic area] | [key stats or research] | ## Strategy Development Process ### 1. Define the Initiative Clarify the program, project, or campaign this strategy supports: - **Parent program:** Which team, department, or initiative does this support? - **Objective:** Awareness, engagement, lead generation, member retention, recruitment? - **Audience segments:** [List your key audience types — e.g., executives, practitioners, prospects, members, sponsors, media] - **Timeline:** Campaign window, key dates, dependencies ### 2. Audit Existing Content Before creat