brand-ideation

# Brand Ideation Generate and converge on brand directions before committing to identity work. This is upstream of `brand-identity` (the visual system) and `brand-style-guide` (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish. --- ## When to use - Generating naming options for a new brand or product - Exploring positioning territories before committing - Building moodboards and visual direction options - Drafting narrative or origin-story angles - Helping the user converge from many half-ideas to one direction - Stress-testing an existing brand idea before investing in identity work ## When NOT to use - The brand direction is already locked, the user wants logo and identity work (use `brand-identity`) - Documenting an existing brand system (use `brand-style-guide`) - Defining voice for an existing brand (use `brand-voice`) - Initial discovery and audience research (use `brand-discovery`) --- ## Required inputs - The category or product type - The audience (at least roughly) - The reason this brand exists (the problem it solves or the gap it fills) - Constraints (existing brand assumptions, parent brand, regulatory limits) - Number of directions desired (typically 3 to 5) If the audience is unclear, run `brand-discovery` first. --- ## The framework: 4 stages Brand ideation moves through four stages. Each stage diverges (generate options) then converges (pick a direction). ### Stage...