define-jtbd-canvas

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Jobs to be Done Canvas A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior. ## When to Use - When deeply researching customer motivations before building - To reframe product positioning around customer progress - When existing personas feel too surface-level or demographic - During competitive analysis to identify why customers switch - When designing marketing messages that resonate - To align team on who the customer really is and what they need ## Instructions When asked to create a JTBD canvas, follow these steps: 1. **Identify the Job Performer** Define who is doing this job. Go beyond demographics to capture the circumstance they're in. The same person can have different jobs in different situations. 2. **Articulate the Circumstance** Describe when and where this job arises. Jobs are triggered by specific situations. Understanding context helps predict when customers will seek a solution. 3. **Write the Job Statement** Use the format: "When [situation], I want to [motivation], so I can [desired outcome]." The job statement captures the core progress the customer seeks. 4. **Define the Functional Job** What...