jobs-to-be-done

# Jobs to Be Done Framework Framework for discovering innovation based on a fundamental truth: customers don't buy products -- they "hire" them to do a specific job in their lives. ## Core Principle **Job to Be Done** = the progress a customer wants to make in specific circumstances. Key elements of the definition: - **Progress** (not goal, not solution) -- the customer wants to move from the current state to a better one - **Circumstances** -- context determines the job, not customer attributes (demographics are useless) - **Hiring/Firing** -- the customer actively chooses a product for the "job" ## Scoring **Goal: 10/10.** Score 1 point per satisfied row in the Quick Diagnostic (7 rows) plus up to 3 points for depth: +1 if all three job dimensions are evidenced, +1 if the job statement avoids any product/solution name, +1 if competition includes non-consumption. Bands: **9-10** = job stated without the product, all four forces mapped, three dimensions evidenced, non-obvious competition and Little Hire tracked; **5-6** = job named but one or two diagnostic rows fail (usually missing forces or emotional/social dimensions); **<=3** = product-first framing, demographic segmentation, or Pull-only thinking. Always state the current score and the specific diagnostic rows to fix. ## Three Dimensions of Every Job Every job has three inseparable dimensions -- omitting any means failure: | Dimension | Question | Example (milkshake) | |-----------|----------|------------------...