brand-impersonation-response

# Brand Impersonation Response Skill Cheap generative tools made impersonation an industrial product: a CEO deepfake pushing a token, a cloned support line harvesting card numbers, a spoofed checkout collecting credentials. The attack isn't on your systems — it's on your *customers' trust*, using your face. Speed and sequencing decide the damage; this skill runs both. ## What This Skill Produces - A **verification protocol** — confirm it's fake, preserve evidence, assess reach *before* amplifying it - A **takedown sequence** by platform/registrar/store, with the escalation paths that actually work - **Communications** for each audience: targeted customers, all customers, public, employees, and (deepfaked) the impersonated person - A **hardening plan** so the next attempt lands softer ## Required Inputs Ask for (if not already provided): - **What's circulating**: the artifact (video/audio/site/app/account), where it lives, how it was discovered - **The harm mechanism**: financial scam? credential harvesting? reputation/market manipulation? (Drives urgency and legal posture) - **Reach so far** — views, victim reports, whether it's spreading or stagnant - **Who's impersonated** — the brand, a product surface, or a named human (a deepfaked *person* is also a victim; the response includes them) ## Response Method **Phase 1 — Verify and preserve (first hours).** Confirm fabrication with the impersonated party directly (deepfakes are good; "that's obviously fake" is not a ver...