video-marketing

# Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form ## Short-Form vs Long-Form | Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | **Optimal short-form length**: 31–60 seconds for higher completion rates. ## Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to contin...