traffic-analysis

# Analytics: Traffic Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Traffic sources**: Organic, paid, social, referral, direct, email - **Dark traffic**: Unattributed visits labeled as "Direct / None" - **Attribution**: UTM tagging, segmenting, reporting accuracy ## Branded vs. Non-Branded Traffic (Organic) | Type | Characteristics | |------|-----------------| | **Branded** | Higher CTR, conversion, purchase intent; users closer to funnel bottom | | **Non-branded** | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer | Brand traffic grows over time as brand awareness increases. ## Bot Traffic A large share of traffic can be **bot traffic**—RPA, search crawlers, spiders, scrapers. Exclude or segment when evaluating real user behavior; use GA4 filters or segments to isolate human traffic. ## Traffic Channels | Channel | Typical Sources | Attribution | |---------|-----------------|-------------| | **Organic** | Google, Bing, other search | Referrer preserved | | **Paid (web)** | Google Ads, Meta Ads, etc. | UTM required | | **Paid (app)** | App insta...