ai-traffic-tracking

# Analytics: AI Traffic Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **AI search traffic**: Track in GA4 and GSC; separate AI sources from organic referral - **Google AI Overviews**: AI summary box in Google search (formerly SGE) - **AI-driven search**: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc. ## Why Track Separately - AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct - AI visitors may have stronger intent and higher conversion - Separating AI Overviews from organic helps assess AI impact ## GA4: AI-Driven Search ### Option 1: Exploration Report (Recommended) 1. **Explore** →**Free form** 2. **Dimensions**: `Session source` (or `Session source / medium`) 3. **Metrics**: Sessions, Engagement rate, Event count, etc. 4. **Filters**: Add filter →`Session source` **Matches regex** →use regex below 5. Configure table, save report **Regex (common AI sources):** ``` chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.com ``` ### Opti...