tiktok-ads

# Paid Ads: TikTok Ads Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Why TikTok - **Demographics**: 18–34; Gen Z and younger millennials - **Creative velocity**: Short-form; native feel; UGC-style performs well - **Cost**: Often lower CPM than Meta for reach - **Engagement**: High watch time; sound-on culture ## Ad Formats | Format | Use | |--------|-----| | **In-Feed** | Native video; 9–15s or longer; primary format | | **TopView** | First impression; premium; awareness | | **Spark Ads** | Boost organic posts; native; creator partnership | | **Collection** | Product catalog; e-commerce | ## Creative Best Practices - **Hook (0–3s)**: Pattern interrupt; question; bold statement - **Vertical**: 9:16 for feed; native to platform - **Sound**: Music and captions matter; many watch with sound - **UGC-style**: Authentic; less polished often outperforms - **First 3 seconds**: Determine if they watch ## Targeting | Type | Use | |------|-----| | **Interest** | Broad; algorithm-driven | | **Demographics** | Age; gender; location | | **Lookalike** | Based on converters or engagers | | **Ret...