employee-generated-content

# Channels: EGC (Employee-Generated Content) Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice. Identify: 1. **Goal**: Brand trust, thought leadership, recruitment, or conversion 2. **Platform**: LinkedIn (B2B primary), X, Instagram, TikTok 3. **Employee base**: Size, roles, existing social presence ## EGC vs. UGC vs. Creator Program | Dimension | EGC | UGC | Creator Program | |-----------|-----|-----|-----------------| | **Source** | Employees | Customers | External creators | | **Trust** | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach | | **Cost** | Low; leverage workforce | Incentives, curation | Credits, payment | | **Best for** | B2B, SaaS, professional services | Social proof, reviews | Content scale, tutorials | ## Why EGC Works - **Algorithm favor**: So...