education-program

# Channels: Education Program Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and pricing. Identify: 1. **Product type**: SaaS, dev tool, design tool, productivity 2. **Student fit**: Is your ICP or future ICP student-aged? 3. **Discount structure**: First-time vs renewal; % or fixed 4. **Verification**: .edu, student ID, third-party (SheerID, UNiDAYS) ## Education Program vs Other Channels | Dimension | Education Program | Startups Program | Referral | |-----------|-------------------|------------------|----------| | **Audience** | Students, educators | Founders, early-stage | Existing users | | **Incentive** | Discount, free tier | Discount, credits | Discount, credits | | **Verification** | .edu, student ID, SheerID/UNiDAYS | Revenue, team size | None (user-driven) | | **LTV focus** | Future customers...