app-ads

Solid

When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.

Code & Development 602 stars 93 forks Updated 3 days ago MIT

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Quality Score: 95/100

Stars 20%
93
Recency 20%
100
Frontmatter 20%
70
Documentation 15%
100
Issue Health 10%
50
License 10%
100
Description 5%
100

Skill Content

# Paid Ads: App Ads Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Key Platforms | Platform | Best for | Conversion | |----------|----------|------------| | **Google App Campaigns** | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event | | **Apple Search Ads (ASA)** | iOS only; high-intent App Store search | Install | | **Meta App Install** | Facebook/Instagram; demand gen for apps | Install, in-app event | | **TikTok App Install** | Younger users; viral creative | Install | ## Google App Campaigns - **Reach**: Search, YouTube, Display, Google Play, Discover - **Bidding**: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week) - **Creative**: Provide diverse assets (videos, images, text); algorithm tests combinations - **iOS**: SKAdNetwork; conversion value mapping; Firebase for in-app events - **Bid–budget ratio**: ≥10× for CPI, ≥15× for CPA ## Apple Search Ads - **Placements**: App Store search results, Today tab, Search tab, product pages - **Modes**: Basic (automated) or Advanced (keywords, audiences, bids) - **Audience**:...

Details

Author
kostja94
Repository
kostja94/marketing-skills
Created
3 months ago
Last Updated
3 days ago
Language
N/A
License
MIT

Integrates with

Firebase · Cloud

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