backlink-gap

# /digital-marketing-pro:backlink-gap ## Purpose Identify the highest-leverage backlink prospects — domains that link to multiple competitors but not to you — and rank them by an opinionated priority score that combines authority, link-overlap signal, downstream traffic, and topical relevance. Produces a numbered output bundle ready for outreach handoff. ## Context efficiency Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context. ## When to Use - Quarterly backlink audit — "where did our competitors grow links this quarter and we didn't?" - Pre-launch link-building plan for a new product or content hub - Digital PR qualification — separating "would-link-to-anyone" prospects from "high-confidence-will-link-to-our-space" - Competitive recovery — a competitor displaced you and you want to know which links moved - Onboarding a new client and need a "first 50 link targets" backlog **Don't use** when you just need backlink *quantity* numbers (use the brand's connected backlink MCP directly) or when you need *anchor-text* analysis of your own profile (that's a separate audit — covered in `seo-audit`). ## Brand context (auto-applied) 1. Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json` 2. If no brand exists: ask "Set u...