competitor-backlinkslisted
Install: claude install-skill mkreindel/seo-toolkit-template
# `/competitor-backlinks` — Competitor backlink reverse-engineering
The most reliable cold-outreach signal in SEO: a domain that links to 2+ of your competitors has demonstrably decided that linking to this vertical is editorially acceptable. They've already made the hard decision; the question becomes "do you have a better/different angle for the same topic" rather than "would you ever consider linking to a vendor like us."
This skill identifies those high-probability domains and queues them for outreach.
## Inputs
Required (asked at start if not given):
- **Site** — must match a folder under `sites/[name]/`.
Optional (per-run overrides):
- **Keyword tool** — default SEMrush; Ahrefs / Moz supported via plugin.
- **`--min-da=N`** — minimum DA of referring domain (default 35; below 35 = low-leverage links).
- **`--min-competitor-overlap=N`** — minimum number of competitors the domain links to (default 2; setting to 3 surfaces only the highest-probability targets).
- **`--max-opportunities=N`** — cap per run (default 30).
- **`--competitor=domain.com`** — restrict to one competitor's backlink graph.
## Workflow
### Step 0 — Cron-mode detection (if invoked with `--cron`)
Cron mode is the DEFAULT for this skill. Monthly cadence per `SEO_GUIDE.md` Section 8.2. Standard contract per `.claude/skills/blog/SKILL.md` Step 0. Idempotency key: `(site, year-month)`.
### Step 1 — Read context (Rule 1)
Load in order:
1. `CLAUDE.md`
2. `sites/{site}/site-info.md` — especially "Comp