customer-researchlisted

Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle with. Use when the user wants to do customer research, ICP research, voice-of-customer (VOC), review mining, Reddit mining, YouTube comment analysis, G2/Capterra scraping, build customer personas, map jobs to be done, understand churn reasons, or find authentic customer language for copy. Also use when given transcripts, surveys, or support tickets to synthesize.
hyperfx-ai/marketing-skills · ★ 32 · AI & Automation · score 82

Install: claude install-skill hyperfx-ai/marketing-skills

# Customer Research Guide for gathering and synthesizing real customer intelligence — from online communities, review sites, video comments, and social platforms — using the Hyper MCP scraper toolkit. The goal is always the same: surface what customers actually say (in their own words), not what you assume they say. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Researching competitor brands (site, ads, search rank) | [`competitor-intel`](../competitor-intel) | | Writing copy *informed by* the research | `copywriting` | | Optimizing a page using VOC insights | `page-cro` | | Keyword research and SERP analysis | [`seo-research`](../seo-research) | ## Requirements - **Hyper MCP installed.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Apify scrapers toolkit enabled** at [https://app.hyperfx.ai/integrations](https://app.hyperfx.ai/integrations) — provides Reddit, Twitter, YouTube, TikTok, and Instagram scrapers. Not all scrapers need to be active for every run — enable the ones relevant to your ICP (Reddit and one review site is the minimum). If a scraper tool is missing from the tool list, skip that source and continue with the others. ## Tool surface | Tool | Purpose | | --- | --- | | `scrape_reddit` | Mine posts and comments from subreddits or by keyword | | `search_tweets` | Search X/Twitter with advanced operators and engagement filters | | `youtube_top_videos` | Find the top YouTube videos on a topic — use as inp