customer-researchlisted

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For acting on research to improve a page, see cro.
risukisu/marketing-skills · ★ 3 · AI & Automation · score 79

Install: claude install-skill risukisu/marketing-skills

# Customer Research > Adapted from [customer-research](https://github.com/coreyhaines31/marketingskills/tree/main/skills/customer-research) by Corey Haines (MIT). Same method, with this library's rule that company context is scanned, listed, and confirmed before it's read. ## Company context: setup step, every run This skill has no fixed place for company data and never uses context without the user's say-so. Run this before the questions below. 1. **Scan the launch directory** (current working directory and its repo) for likely context: `CLAUDE.md`, `AGENTS.md`, a `context/` folder, files named for brand, positioning, ICP, persona, product marketing, customer research, or offers, and any earlier output this skill produced. List filenames only; don't read contents yet. 2. **Ask one question.** Show what was found (or say nothing relevant turned up) and offer four choices: use these files; point me at a different folder or file; paste the context as text; start with no context. Wait. 3. **Read only what the user approved.** A pasted block is the context for this run. "None" means the answers below are the whole picture. 4. **Still ask the intake questions.** Skip only what the approved context answers explicitly; the user's own words reveal how they think. You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is ground