cold-email-outreachlisted
Install: claude install-skill hyperfx-ai/marketing-skills
# Cold Email Outreach
End-to-end cold outreach: research, draft, send, follow up, route replies. Strategy is grounded in proven hook frameworks (number-led / question / pain-point / benefit-first); the execution runs on Apollo, Firecrawl, the LinkedIn scraper, and Gmail through the Hyper MCP.
## Out of scope — defer to other skills
| Request | Send them to |
| --- | --- |
| Lifecycle / nurture sequences for *warm* leads (welcome, onboarding, re-engagement, win-back) | `email-lifecycle` (planned) |
| LinkedIn DMs, connection requests, or Sales Navigator workflows | (planned) |
| Lead scoring, routing, deal-stage updates after a reply | `crm-revops` (planned) |
| Scraping competitor *ads* | `meta-ads-library` |
## Requirements
- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Gmail integration** connected at [https://app.hyperfx.ai/integrations](https://app.hyperfx.ai/integrations) — supplies the sending account.
- **Apollo integration** connected — supplies prospect search and email enrichment.
- **Firecrawl** (bundled) — for company-page signals.
- **Optional: LinkedIn scraper** (bundled, runs through Apify) — for richer per-prospect personalization.
If `gmail_send_message` and `apollo_mixed_people_search` are not in the agent's tool list, stop and tell the user to enable the Hyper MCP and connect Gmail + Apollo.
## Tool surface
| Phase | Tools |
| --- | --- |
| Prospect research | `apollo_mixed_people_search`, `apol