meta-ads-campaign-builder

# Meta Ads Campaign Builder Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs. **Core principle:** The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline. ## When to Use - "Set up Meta Ads for our product" - "Build a Facebook/Instagram ad campaign" - "Help me structure a Meta campaign" - "I want to run ads on Facebook — where do I start?" - "Create a Meta Ads plan for [product launch / lead gen / awareness]" ## Phase 0: Intake 1. **Product name + URL** — What are we advertising? 2. **Campaign objective:** - Awareness (brand reach) - Traffic (website visits) - Lead Generation (in-platform lead forms) - Conversions (website sign-ups / purchases) - App Installs 3. **ICP** — Target buyer: role, company size, industry, pain points 4. **Monthly budget** — How much for Meta specifically? 5. **Landing page(s)** — Where will traffic go? 6. **Competitor names** — For audience analysis 7. **Existing Meta Pixel / Conversions API?** — Tracking setup status 8. **B2B or B2C?** — Changes targeting strategy significantly ## Phase 1: Campaign Architecture ### 1A: Objective Selection | Busin...