meta-ads-strategylisted

# Meta Ads Strategy Guide Meta (Facebook/Instagram) ad strategy decisions. Ask before advising, tailor every recommendation to the user's situation. Reply in the same language as the user. ## First: check context <!-- ad-process.md and ad-brief.md are looked up by filename, not path. Users can store them anywhere in their project. Do not rename these files. --> 1. Search the project for a file named `ad-process.md`. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read the `## General` and `## Meta` sections. If the user shares preferences but no file exists, offer to create one. Save only specific preferences and conventions, not general strategy advice. 2. Search the project for a file named `ad-brief.md`. If found, use it. If not, load `brief.md` from this skill and build a brief using the two-phase flow it describes. 3. Proceed to the routing table below. ## Core Principles (always apply these) 1. **Creative quality is the #1 lever.** Meta's auction ranks ads by `Bid x Estimated Action Rate x Ad Quality`. Better creatives = cheaper costs. Budget alone cannot fix bad ads. 2. **Meta is interruption marketing.** Ads appear between content users chose to consume. Your ad competes with entertainment, not other ads. If it looks like an ad, it gets skipped. 3. **Broad targeting works.** Meta's ML finds buyers from your creative signals. Over-targeting limits the algorithm. Let the creative do the targeting. 4. **