ad-angle-minerlisted
Install: claude install-skill gooseworks-ai/goose-skills
# Ad Angle Miner
Dig through customer voice data — reviews, Reddit, support tickets, competitor ads — to extract the specific language, pain points, and outcome desires that make ads convert. The output is an angle bank your team can pull from for any campaign.
**Core principle:** The best ad angles aren't invented in a brainstorm. They're extracted from what real people are already saying. This skill finds those angles and ranks them by strength of evidence.
## When to Use
- "What angles should we run in our ads?"
- "Find pain points we can use in ad copy"
- "What are people complaining about with [competitors]?"
- "Mine reviews for ad messaging"
- "I need fresh ad angles — not the same tired stuff"
## Prerequisites
- **Environment variable:** `APIFY_API_TOKEN` — required for review scraping and Reddit scraping
- **Web search access** — your AI agent must support `web_search` or equivalent for Twitter/X and competitor ad lookups
## Phase 0: Intake
1. **Your product** — Name + what it does in one sentence
2. **Competitors** — 2-5 competitor names (for review mining)
3. **ICP** — Who are you targeting? (role, company stage, pain)
4. **Data sources to mine** (pick all that apply):
- G2/Capterra/Trustpilot reviews (yours + competitors)
- Reddit threads in relevant subreddits
- Twitter/X complaints or praise
- Support tickets or NPS comments (paste or file)
- Competitor ads (Meta + Google)
5. **Any angles you've already tested?** — So we can skip those
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