brand-audit

# brand-audit Method skill. Inventories current brand expression across touchpoints and flags drift against defined brand tokens, voice, and strategy. For the UI surface it leans on `existing-ui-audit` rather than re-implementing component inventory. Output is a drift findings list — not a redesign. ## When to use - Before a rebrand or brand refresh — establish the baseline first. - When auditing brand consistency across touchpoints (web, decks, docs, ads, copy). - To create an evidence base before running `brand-strategy`. - When "is this on-brand?" needs a systematic answer across many assets, not a gut call. ## Procedure 1. **Gather the source of truth.** Collect the consumer brand's defined tokens (palette, type scale, logo rules), voice profile, and strategy doc if they exist. Consumer brand definition is authoritative; corpus defaults are gap-fill only. 2. **Inventory current expression per touchpoint.** Cover logo usage, colour palette, typography, voice/copy tone, imagery style, and iconography across the relevant surfaces (site, app, decks, marketing, docs). **Personal and company profile surfaces, including LinkedIn, X, and GitHub organization profiles, are deliberately excluded regardless of whether their content is fetched, pasted, or supplied as a file, pending a written public-profile-field privacy floor defining what may be processed.** Recorded so the next reader does not re-derive the gap, which has already happened once. The exclusio...