competitive-analysis-process

# Competitive Analysis Process ## Purpose Orchestrate rigorous, repeatable competitive analysis across **six analytical steps**, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work — the way `discovery-process` orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision. ## Input **Works best with:** the market or competitor set in scope, and **the decision this analysis supports** — a roadmap bet, a positioning refresh, a market entry, deal defense. The decision determines which steps get depth and which get a pass. **Also useful:** any existing intelligence — a prior landscape scan, snapshots, battle cards, or `company-intel` output — so steps consume rather than repeat it. Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it; don't re-ask. **Arriving empty-handed? That works too.** The workflow opens by asking what decision is on the table and what you already know, then recommends which steps to run and in what order. **Example invocation:** `Run the competitive analysis process on the mid-market payroll space — decision: whether we defend down-market or ...