competitive-analysis

# Competitive Analysis ## Overview Keywords: competitive analysis, competitor research, market positioning, SWOT, feature comparison, pricing analysis, battlecard, differentiation, market gap, positioning map, win/loss, moat, go-to-market. This skill turns scattered impressions about "the competition" into a rigorous, decision-grade analysis. It covers the full arc: define scope, identify the right competitors, collect structured evidence, build comparison matrices, derive positioning, and produce concrete recommendations (where to compete, how to differentiate, what to fix). Use it for product strategy, sales enablement (battlecards), fundraising decks, market-entry decisions, and quarterly competitive reviews. The goal is always a defensible conclusion backed by a traceable evidence trail — not vibes. Bundled resources: - `references/frameworks.md` — Porter's Five Forces, SWOT, positioning maps, JTBD, value-curve, perceptual mapping, moat taxonomy, with when-to-use guidance. - `references/data-sources.md` — where to find legitimate competitive intel, and the ethics/legal guardrails. - `scripts/compare_matrix.py` — stdlib-only tool that ingests a competitor JSON/CSV and emits a weighted scored comparison matrix in Markdown. - `templates/competitive-analysis-report.md` — fill-in report template. - `templates/battlecard.md` — one-page sales battlecard template. - `examples/saas-pm-tool-analysis.md` — a complete worked example. ## Workflow Follow these steps in order. Do...